Top celebrity endorsements and their worth

Endorsements from various corporate bodies have
become a major source of revenue for top
entertainment celebrities. Musicians, comedians and
Nollywood stars now smile to the banks on account of
what they get paid by these blue chip companie These
endorsement deals are usually worth multi millions of
naira and our celebrities are laughing all the way to
the bank. We highlight celebrities with the most
endorsements and how much they’re worth
Funke
Funke Akindele – N20 million deal with Vita Foam
Funke Akindele shot into prominence with the release
of her smash hit movie Jenifa where she made over #
60 million. Since then, she has become the queen of
endorsements with numerous brands using her to
advertise their products. Her endorsements include
Vitafoam where she got #20 million. Telecoms giant
Globacom, Jobberman.com, Qlichy.com, Klin detergent,
Lagos Inland Revenue Service and Nigeria’s premier
detergent, OMO are among those paying the actress
mouth-watering money to represent them in our
capacity or the other.
Don Jazzy – N50 million package from Loya Milk
Don Jazzy has become a very wealthy man, even
making Forbes List as the richest artiste in Nigeria. The
CEO of Mavin Records isn’t only making money from
his star-studded record label, he also has very lucrative
endorsement deals including one with Loya Milk where
he got nothing less than #50 million. His #25 million
deal with MTN, and his mouth-watering endorsement
with Samsung Africa rake in millions of naira.
Genevieve Nnaji: N100 million Etisalat deal
Genevieve Nnaji is one of the richest actresses in
Nollywood and she achieved the feat not only by
starring in high budget films but also by promoting
several blue chip brands. Some of the brands she is
representing or has represented include Lux, Cintrion
Energy drink, Range Rover Evogue, Etisalat, Polo and
Amstel Malta. The Etisalat deal alone earned her N100
million.The Polo deal is put in the region of N70 while
the Cintrion drink rakes in N50 million for the actress.
Iyanya –N60 million MTN deal
After winning MTN Project Fame in 2008, Kukere
crooner Iyanya made a lot of money from his jaw-
dropping endorsement deals with top brands. His
endorsement deal with MTN is worth #60 million. He
also has a $350,000 endorsement deal with Zinox
computers and a #35 million deal with phone
manufacturing company Solo Mobile where he also
received a 2014 Prado SUV.
Wizkid - MTN is worth N45 million
His deal with Telecommunications network MTN is
worth #45 million. Wizkid also has endorsement deal
with Pepsi worth about $350,000. He has another
endorsement deal with Guinness. No wonder the Jaiye
Jaiye crooner could afford to replace his crashed 25
million naira Porsche Panamera with a brand new one
just two weeks after.
Omawumi – Glo deal worth N25 million
Omawumi shot into limelight after becoming 1st runner
up at the 2007 West African Idols. She is now one of
the highest paid female artistes charging up to 5
million naira per show. She is also one of the singers
with the highest number of endorsement deals. Glo
deal is said to worth N25 million. Others include
including Konga worth between 5 – 10 million naira,
Mortein and Malta Guinness
Tiwa Savage – MTN deal worth N30 million
Apart from her very successful music career the First
Lady of Mavin Records, also has a number of juicy
endorsement deals worth several millions of naira. Her
MTN deal is reportedly worth N30 million. Other deals
include contracts with Pepsi, Forte Oil and Maggi
Davido – N30 million MTN Pulse deal
Aye crooner Davido has deals with MTN Pulse and
Guinness Nigeria. While the Guinness deal hasn’t been
declared his MTN contract is reported to have made the
Omo Baba Olowo N30 million richer.
Banky W, Kate Henshaw, Mr Ibu, Saka
R & B Singer Banky Wellington popularly known as
Banky W is smiling to the bank with his jaw-dropping
N100 million endorsement deal with Samsung mobile
as well as his endorsement with MTN.
Kate Henshaw also has an endorsement with Samsung
as the Face of Samsung Mobile. She has other
multimillion naira endorsements like Face of Blessing
Perfume and Face of Onga.
Veteran Nollywood Actor Mr Ibu has been entertaining
movie lovers for a very long time. Just recently, he got
two very lucrative endorsement deals, one as an
ambassador for Sports Betting company MerryBet and
another one as brand ambassador for GoTv.
Saka is known for his strange roles in movies. The
funny actor is known for his ‘I don port’ campaign and
he received a whopping #20 million when he switched
from Etisalat to MTN. He also has a lucrative deal with
Soulmate hair cream where he had appeared a number
of their adverts
D’Banj gets close to N100 million, Psquare N140 from
Glo
Dbanj’s deal with Glo is said to be in the region of
N100 million while Psquare’s deal with same outfit
goes for N140 million. Just few months after Mike
Ezuronye was dropped as Glo Ambassador, he ported
to Airtel in a very lucrative endorsement deal running
into millions. Burna Boy and Waje have multimillion
naira endorsement deals as Glo Ambassadors.
Limpopo crooner Kcee and Chidinma are both MTN
Ambassadors with lucrative deals worth over #20
million each.
Flavour N’albania -
Flavour has become one of the most sought after
Nigerian artistes and charges nothing less than 4.5
million – 5 million naira for shows in Nigeria and #8
million naira to perform at international events. He has
multimillion naira endorsements with well known
brands such as Globacom, Harp and Onga seasoning.